Forward Ethos Press Room

Welcome to our digital newsroom. Evolving from a mental health blog into a real-world counseling practice, Forward Ethos now puts proven, clinical-grade tools directly in your pocket, providing hard, objective proof that your mental health is moving forward.

Skip the wellness fluff. The private, therapist-made "anti-wellness" app.

Download Full Press Kit & High-Res Images

About Forward Ethos

The Logline

Forward Ethos is a completely private, clinical mental health platform that replaces wellness guesswork with step-by-step CBT courses and objective data trackers.

The Short Pitch (Paragraph)

What began as a mental health advocacy blog in 2017 quickly expanded into a full counseling practice in 2018. Today, Forward Ethos has evolved into the antidote to the digital "wellness maze." Backed by a team of dedicated therapists, sociologists, educators, and community developers, the app provides a guided, clinical roadmap out of the dark. By utilizing 100% on-device local storage, step-by-step CBT courses, and built-in clinical trackers (PHQ-9/GAD-7), Forward Ethos gives users a secure sanctuary to see hard, objective proof that their anxiety and depression are shrinking.

The Mission

To normalize mental health and provide accessible, approachable, and affordable clinical resources so that everyone, everywhere, has the opportunity to be whole, well, and free.

Fast Facts & Areas of Expertise

Fast Facts

  • Founded: January 1, 2017 (Mental Health Blog)

  • Expanded: 2018 (Forward Ethos Counseling Practice)

  • Founders: Estepha Francisque, LCSW, Licensed Psychotherapist & Kimberley Francisque, MS, Chief Methodologist

  • Privacy Standard: 100% Local-Storage (Entries never live on a cloud server).

  • Clinical Methodology: Step-by-Step CBT Courses & Proprietary Tested Linear Roadmaps.

  • Objective Tracking: Built-in PHQ-9 and GAD-7 clinical assessments.

  • Core Tool: Energy Monitor, Daily Wellness, Solution Center, & Clinical Compass.

  • Coming Soon: A comprehensive Trauma Course for neurobiology and PTSD mitigation.

Media Interview Topics

Our founders are available for expert commentary on:

  • The "Anti-Wellness App": Why tech needs real clinicians, not just AI chatbots.

  • Data Privacy: Why local-storage is the only ethical future for mental health tech.

  • Objective Proof vs. Mood Tracking: Why subjective wellness fails, and why clinical trackers (PHQ-9) succeed.

  • Healing Trauma: Providing a safe, guided roadmap to heal deep wounds.

  • The Clinical Energy Audit: Why you're tired (and why it's not a time-management issue).

The Founders

Estepha Francisque, Licensed Clinical Social Worker

Co-Founder, Licensed Psychotherapist, Lead Developer

Estepha is a licensed clinical social worker specializing in helping patients reclaim their lives from the past.

Grounded in years of real-world experience—from working in mental health settings for nearly 20 years including inpatient, community mental health, and a Dialectical Behavioral Therapy clinic to launching Forward Ethos in 2017 and expanding it into a clinical practice, he designed this app to bypass the guesswork of traditional wellness apps and provide a guided, step-by-step clinical roadmap to heal deep wounds at the root.

He is a leading authority on evidence-based mental health transformation. A highly credentialed psychotherapist, he specializes in advanced trauma and relational modalities, including EMDR, Gottman Method, and TF-CBT.

Co-Founder, Chief Clinical Methodologist, Product Manager

Kim Francisque, MS

Kim is the structural architect behind Forward Ethos.

With an expertise in sociological systems and education in various settings including nonprofits and youth development programs, she has been bridging the gap between clinical empathy and tech functionality, leading Forward Ethos to be a pioneering voice in mental health discourse since 2017 and an early telehealth practice since 2018. Kim architected the app's data=driven ethos, just as she did with Forward Ethos as a clinic, ensuring users have a completely private, lock-and-key sanctuary to be as vulnerable as they need to be.

She has always been a vocal advocate for quality mental healthcare that is evidence-based and accessible, and the Forward Ethos app is the latest implementation of this vision.

Media Assets

Above is a preview of our UI. For high-resolution transparent logos, lifestyle photography, and clean UI screenshots, please access our secure drive.

Media Contact

For interview requests, podcast bookings, or access to a complimentary press review account, please contact us directly.

Email: [email protected]

Response Time: Within 12 hours.